Ux writing Projects

New digital customer experience

Industry: banking
Project: re-building the whole online customer experience, both on desktop and app, for the final users (bank clients).
Role: Content team coordination.
Key tasks: creation of all UX content and micro-copy for the new online banking experience together with the team, daily relationship with the Digital Hub (designers, developers and client stakeholders), coordination and planning of team's activities.

Industry: AI and data analysis
Project: design and development of a new virtual advisor, crystal, for real-time data analysis.
Role: UX writer.
Key tasks: design of a style guide system for content creation, creation of all content and micro-copy for the advisor, both in Italian and English, participation to all design phases, from kick-off to user testing, daily collaboration with product designers and developers, creation of Figma prototyping and Lokalise keys.

Industry: public service
Project: Re-design of the whole b2c website.
Role: UX writer.
Key tasks: design of a style guide system for content creation, creation of all content and micro-copy, Sketch prototyping.

Industry: Corporate Social Responsibility (mobile).
Project: creation of two online platforms with related learning materials for high school students (coding-centered) and University students (digital marketing-centered). Content delivered included also video interviews to digital professionals from Google, LinkedIn and others, promotional campaigns and the organization of final Hackathons.
Role: Copywriter, Instruction designer.
Key tasks: Writing of most written content for learning materials, coordination and realization of interviews, scriptwriting for promotional videos, organization of final Hackathons, creation of social media campaigns.

Industry: Communication.
Project: A series of workshops on the importance of creating and applying a code of ethics in designing digital experiences and products.
Role: Content creator.
Key tasks: Creation of a series of interactive activities to discuss issues and solutions on the importance of
applying ethics to the products we design and the services we deliver. Workshops moderation.

Industry: Entertainment.
Project: Creation of a new cinema portal, with a digital movie dictionary and a social network integrated.
Role: Content strategist and UX specialist.
Key tasks: Creation and editing of thousands of film reviews, UX writing for the first site version, creation of social media and digital strategies, including the construction of bundles for a freemium subscription model.

Industry: Design.
Project: Collection of a series of design trends for years 2018 and 2019 on Behance.
Role: Copywriter.
Key tasks: Creation of all contents, titles and captions to accompany and explain design trends galleries created by a group of designers.

Industry: Energy.
Project: Implementation of the use of WhatsApp as a new communication channel to contact customers for the client, with the objective of lead generation and product selling.
Role: Content strategist.
Key tasks: Creation of specific communication and editorial guidelines for the use of new touchpoint WhatsApp and delivery of this new communication strategy though a two days workshop with client’s operators.