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Resume

Born in 1984, passionate copywriter, UX writer and content specialist, my goal is to deliver
appealing digital content, with a focus on the user experience.


With relevant experience in international contexts, I'm equally confident with
Italian and English. I've also had experience in the fields of creative writing, journalism, scriptwriting, digital learning, filmmaking, marketing and communication.

Relevant Work Experience

2022 - current

UX Writer at GoStudent

  • Content strategy implementation.

  • Content design system creation.

  • Style guide system creation.

  • Production of UI content in WebApp, in English through an end-to-end process, from the kick-off with technical and creative stakeholders to Figma prototyping and the delivery of final content.

  • Assets creation for global marketing campaigns.

2020 - 2021

UX Writer at iGenius

  • Content strategy implementation.

  • Content design system creation.

  • Style guide system creation.

  • Production of all UI content in main product, crystal, both in English and Italian through an end-to-end process, from the kick-off with technical and creative stakeholders to Figma prototyping and the delivery of final content. 

  • Production and editing of the Resources site section.

  • Concept creation and scriptwriting for corporate videos.

  • Ideation and implementation of the Ethalks project, a series of workshops focused on design ethics.

2019 - 2020

Content Specialist at Assist Digital

  • Implementation of content and social strategies for clients (Fiat, Eni, Toyota...).

  • Delivery of digital end-to-end content and UX writing projects, from the concept ideation to the final output.

  • Digital content creation and editing, both in Italian and English.

  • Concept creation and scriptwriting for corporate videos.

2014 - 2019

Digital copywriter
at Accenture Interactive

  • Implementation of content and social strategies for clients (Samsung, Intesa, Ubi...).

  • Delivery of digital end-to-end content and UX writing projects, from the concept ideation to the final output.

  • Instructional designer activity with digital learning team.

  • Re-design and implementation of a new onboarding orientation journey for new joiners.

  • Concept creation and scriptwriting for corporate videos.

2014 - 2016

Writer and UX Specialist at LACHI S.r.l.

  • Implementation of content, user and customer experience strategies for
    a new cinema portal, www.longtake.it

  • Creation and supervision on all contents, including part of the movie reviews.

  • Creation of launch strategy and supervision on all communication and marketing activities for the first year of site activity. 

Education

2010 - 2013

Cultures of Communications |
PhD at Università Cattolica di Milano

Film and semiotic studies. 

Thesis: "The Body in The Digital Era: from the Simulacrum to Performance Capture". 

2006 - 2009

Modern Literature, film and theatre studies | Master's Degree at Università di Pavia

Literature, film and theater studies.

Thesis: "Freakness. The Role of Deformity between Cinema and Theatre".

Final grade: 110/110 cum laude

Fall 2007

Film and theatre studies |
Exchange student at San Francisco State University

Classes of Screenwriting, Contemporary Cinema, Principles of Directing, Theatre Research and Writing, Theatre Imagination

2003 - 2006

Modern Literature, film and theatre studies | Bachelor's Degree at Università di Pavia

Literature, film and theater studies.

Thesis: "Theatrical Elements in Chaplin".

Final grade: 110/110 cum laude

Skills
& Expertise

  • UX writing

  • Creative writing

  • Web content development

  • Copywriting

  • Communication strategy

  • Social media strategy

  • Marketing and market research

  • Project management

  • Layout design

  • Scriptwriting

  • Client managing

Software

  • Figma

  • Sketch

  • Miro

  • Abstract

  • Jira

  • Video editing (Final Cut, Premiere)

  • Articulate Storyline 360

Publications

Other Work Experience

Communication and Press Office

2013 - 2014

Communication specialist at PCH Media

  • Entertainment marketing.

  • International product placement projects.

  • Events organization.

  • Co-marketing projects.

2010 - 2012

Production Manager and Press Office
at Giovio15

  • Organization of theatrical productions and cultural events.

  • Marketing and promotional activities.

  •  Market research.

Summer 2009

Junior Press Office at Embassy of Italy,
Washington DC

  • Writing and producing presentations and press releases.

  • Dealing with enquiries from the public, the press, and related organizations.

  • Organizing promotional events.

  • Analyzing media coverage.

Editorial Activity

2011 - 2016

Film critic

2012 - 2014

Editor in chief at i-FilmsOnline

  • Web and  multimedia content creation.

  • Social media strategy. 

  • Professional use of Joomla, Facebook, Twitter, Youtube, Vimeo, video-editing software.

Filmmaking Activity

2008 - Today

  • Writer, producer and director of independent short movies.

  • Production Manager for the short movie Safety Net by Eirini Steirou, realized in San Francisco.

  • Assistant director for the web series Comparse.

Publications

  • Le maschere di Sorrentino: il mostro, il moloch, la rockstar, in Il Divo. Lo straordinario film di Paolo Sorrentino, edited by Andrea Chimento and Paolo Parachini, Alessandria: Falsopiano, 2012. 

 

  • Riflessi americani di immagini straniere. Quando Hollywood non rifà se stessa...ma i film degli altri (with Andrea Chimento), Cineforum, n. 512, April 2012.

 

  • Dal corpo mutante alla proiezione inconscia: il tema del doppio nel cinema di David Cronenberg (with Andrea Chimento) in David Cronenberg, un metodo pericoloso, edited by Luca Taddio, Milano: Mimesis Cinema, 2012.

 

  • La tempesta imprigionata. La sopravvivenza (im)possibile del teatro in carcere, in “Comunicazioni Sociali On-line”, rivista a cura del Dottorato di Ricerca in Culture della Comunicazione, Università Cattolica del Sacro Cuore, n. 4, Carceri. Cinema, televisione, teatro, videogame, pubblicità, October 2011.

​

  • Silver Screen Carnival. The Reaction of Society to Different Manifestations of Otherness, in “Comunicazioni Sociali On-line”, rivista a cura del Dottorato di Ricerca in Culture della Comunicazione, Università Cattolica del Sacro Cuore, n. 3, Conferences 2009, July 2010.

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