Hey, I’m Camilla

word

Designer

Camilla Ma©caferri

Copywriter & Content strategy

My journey with writing started a few years ago, with online journalism and academic publications – I majored in film studies and hold a PhD in Communication. Since then, I’ve worked with some of the most interesting companies in Italy, creating campaigns, videos, presentations, digital learning courses, and product and marketing content for websites and apps. Since 2020, I’ve focused on content design, helping several international tech companies make the user experience simpler and more enjoyable. I am also an editor and ghostwriter for novels, plays, scripts, articles, and essays. I love teaching and mentoring, helping others grow in my field, and discovering the full potential of writing.

I write in Italian and English, always striving to combine creativity, effectiveness, and fun to create content that truly connects with people.

I have worked for

Companies: Insurance Companies - Pharmaceuticals - Utilities - Electronics - E-commerce and Consulting
Start-ups and Scale-ups: AI - Real Estate - EduTech
Small and medium-sized enterprises
Freelancers and professional studios
Cultural associations

CHECK OUT MY PROJECTS

My CV

Camilla Maccaferri copywriter

Isnt’ChatGPT enough?

Of course, ChatGPT is faster and cheaper, boosts productivity, and is available 24/7.

But there are three things it cannot do:

Build an emotional connection with the content
Write original texts without recycling the same models
Deliver authenticity

ChatGPT can be a great help, but it can never completely replace a professional who analyzes the context, understands communication needs, and creates tailored content.

What I can help you with

Copywriting

I create persuasive and engaging content that drives action and builds connections with your audience. Whether it's for websites, apps, videos, ads, product descriptions, social, email campaigns, or finding the right name, my goal is to convey your brand value and inspire conversions. I will help you to communicate effectively and also to increase engagement, finally to grow your project through well-crafted impactful copy.

Content Strategy

I create and manage content plans that align with every brand’s goals and speak to every audience. I research, develop concepts, and ensure consistency across all channels: websites, blogs, social media, and more. I’ll help you enhance SEO, user experience, and engagement, to achieve your objectives and strengthen your brand identity.

UX Writing

I craft clear, concise text that enhances every digital product’s user experience. I create style guides to ensure consistency and microcopy that guide users smoothly through an interface, making interactions intuitive and your brand voice consistent. I’m a UXorcist, banishing inaccurate writing demons from your product.

Ghostwriting

I craft high-quality content on your behalf, capturing your voice, ideas, and vision while staying behind the scenes. Whether it's blog posts, articles, books, or speeches, I create compelling, polished writing that aligns with your brand or personal style. I’ll help you share your message by shaping your thoughts.

Other services

Brand Identity definition - Naming

Translation and localization - Social Media Management

Do you want to discuss a project?

Are you looking for the perfect name and strategy to make your brand stand out?
Need the right words to elevate your project?
Does your product’s messaging feel inconsistent, and do you want to make it more effective?
Are you dreaming of writing a book but don’t know where to start?
Let’s talk! Reach out for new ideas, collaborations, and projects.